I Idol-Eyez ME!

Who do you idolize in real life? Your mother, teacher, coach, your favourite Bollywood actress or whoever. With our new “I Idol-Eyez Me” campaign, we wish to encourage every girl to idolize themselves—for being strong, courageous, compassionate, opinionated, passionate and most of all for their uniqueness. You are your own inspiration and capable of breaking barriers. Just believe in yourself guurrl!

To spice up the confidence and unleash the STAR in you we have crafted a selection of fun go-to beauty eye products. Witness four #ShadowLiners in green, gold, chocolate & blue that come with a liner brush and eyeshadow blender, two shades (blue & black) of super sharp and pigmented #PrecisionLiners and four #DuoEyePencils with kajal (black) + coloured jewel-tones (bronze, brown, green & blue) gel liner in one stick! WHOA, excited much? We can’t keep calm ladies…

Let’s take a look at what each of our eye products has to offer. Scroll Down!

Shadow Liners

A glitter liquid liner that doubles up as an eye shadow. I’ll take it!

Our eyeliners come with a fine-tip brush for ultra-precision and a blending sponge on the other end to create a shimmery soft powder shadow. The moisturizing ingredients in the product ensure smooth bendability. The high chromatic mineral pigments give lustrous opalescent finish that is buildable. WOW!

Shimmery surprise awaiting you! Get ready to be awed with our first-of-its-kind hybrid liquid liner + sparkly eyeshadow. Don’t miss out on our star product!

How to use: To use as a liner, apply with precision brush along the lashline. For eyeshadow, blend the line upwards with the eyeshadow brush (build as needed).

Duo Eyeliners

An eyeliner with a twist. Wait, what?! Yes, you read that right! Our double-sided kohl pencil comes in classic black along with a dazzling jewel-tone options to add panache to your look. Interesting as it sounds. 

The satiny kohl glides gently across the waterline and offers intense color in just one stroke. It contains mineral-based powder, such as Zeolite, to support blendability to create smoky eyes. The jewel-toned shades contain hyper-emollient ester for a shiny glam finish.

How to use: Apply along the waterline or lash line to define eyes. Sharpen with small pencil sharpner.

Precision Liners

Our innovative liners are made with natural earth pigments and enriched with coconut oil that guarantees smooth ink flow. The easy-to-use applicator ensures precision and control (thanks to the steadfast grip!) And guess what? The water-resistant formula makes it smudge-proof and long-lasting. Just what any girl needs now, don't we! 

What are you waiting for? Get sultry red carpet eyes with our high-pigmented, ergonomic felt liners. P.S These can create the best eyeliners, winged or cat. Try it to believe it!

How to use: Apply with the tip angled over the lash line.

Inject a touch of wow-worthy sass in your makeup with our beautiful range of eye products. We say go for whatever look feel completely you!